Demand Curve: Questions you need to answer in your paid search ads
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Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.
We’ve tested thousands of paid search ads at Demand Curve and through our agency Bell Curve. This post breaks down 14 questions your paid search ads should answer to ensure you’re only paying for the highest-intent shoppers.
Question 1: “What’s in it for me?”
An important distinction between paid search and organic search is that paid ad