logo
Malaysia's Best News App

Demand Curve: Questions you need to answer in your paid search ads

Startup

Stewart Hillhouse

Contributor

Share on Twitter

Demand Curve

Top Of Mind

stewarthillhouse.com

More posts by this contributor

Demand Curve: 7 ad types that increase click-through rates Demand Curve: Email marketing tactics that convert subscribers into customers

Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.

We’ve tested thousands of paid search ads at Demand Curve and through our agency Bell Curve. This post breaks down 14 questions your paid search ads should answer to ensure you’re only paying for the highest-intent shoppers.

Question 1: “What’s in it for me?”

An important distinction between paid search and organic search is that paid ad

reaction1 reaction1
0
views1
comment0
share0
How to Install Newswav
1. Scan the QR code below
1. Tap this button
QR
2. Tap Get / Install in App Store / Google Play
guide 1
3. Go to homescreen & tap on Newswav app
guide 1