Amazon assembles video streaming apps to fight with Netflix and Disney in India
Amazon has launched Prime Video Channels in India, allowing its customers to subscribe to eight streaming services including Discovery+ and Mubi from one hub (Prime Video website or app), the latest in a series of efforts by the U.S. giant to win customers in the South Asian nation.
The new offering makes it easier for users to log in and pay for additional streaming services, the company said. To make things more enticing, Amazon said the services are available at discounted prices for the first year. Discovery+ costs $4 per year, Mubi $27, Hoichoi $8.2, DocuBay $6.8, ErosNow $4, Lionsgate Play $9.5, manoramaMax $9.5 and ShortsTV $4.
The company, which is currently at the centre of several controversies in India, did not share how much of the revenue it is taking from the streaming services and the duration of the partnerships, which are